Skip to main content

​
Overview

ATL’s brand is built around accessibility, openness, and the Linux ecosystem. This section covers everything needed to represent ATL consistently across platforms and content.

​
In this section

  • Style guide
  • Voice and tone
  • Visual identity
  • Messaging framework
  • Terminology
  • Sub-brand system (atl.chat, atl.sh, atl.dev, atl.tools, tux, etc.)
  • Content strategy
  • Digital presence
This section is being built out as part of our open startup initiative.
  • Community — how brand voice applies in community spaces
  • Authoring — writing docs in the ATL voice